Jung Hae In has secured the top spot in the October 2024 actor brand rankings, with Cha Seung Won and Jung So Min taking second and third place, respectively.
The Korean Business Research Institute analyzed 186,335,097 pieces of brand big data from September 22nd to October 22nd, 2024, to determine consumer engagement, media presence, communication, and community interaction for 100 actors currently starring in dramas, films, and OTT content.
Koo Chang Hwan, director of the institute, commented on the results, saying, “Jung Hae In’s brand ranked first, driven by high consumer engagement in both his drama and film. Cha Seung Won, whose brand resonates with consumers through variety shows and OTT content, secured second place, while Jung So Min, who continues to stand out in romantic comedies, ranked third.”
For October 2024, the top 30 actors in brand reputation were: Jung Hae In, Cha Seung Won, Jung So Min, Jeon Jong Seo, Yoo Hae Jin, Park Shin Hye, Kim Woo Bin, Kim Jae Joong, Hwang Jung Min, Shin Hye Sun, Jang Na Ra, Ma Dong Seok, Kim Jae Young, Lee Dong Wook, Um Tae Goo, Go Min Si, Lee Jin Wook, Lee Soon Jae, Shin Mina, Lee Se Young, Keum Sae Rok, Go Youn Jung, Kang Hoon, Jang Dong Gun, Nam Ji Hyun, Jo Jung Suk, Kim Hye Soo, Byun Yo Han, Jung Yu Mi, and Kim Young Dae.
>> Jung Hae In Says Jung So Min Is Part Cat, Part Rabbit: She Calls It a ‘Terrible Hybrid’
Source (1)
