Kim Ji Eun and Lomon Confirmed for the New Romantic Thriller Drama

kim ji eun drama
kim ji eun drama
Credit: HB Entertainment, Netflix

Kim Ji Eun and Lomon have been confirmed for Branding in Seongsu-dong (literal title).

The upcoming romance thriller drama, Branding in Seongsu-dong, has confirmed the casting of Kim Ji Eun and Lomon. Set in Seongsu-dong, the series tells a unique narrative centered around the prickly marketing team leader and an intern who experience an unexpected kiss leading to a soul-switching encounter.

One Dollar Lawyer actress Kim Ji Eun steps into the role of Kang Na Eon, the youngest team leader in marketing who has a proven track record of success. Starting as a general employee and working her way up to the executive level, Na Eon is seen as a living legend in the industry, prioritizing her work over friendship and love. However, her life takes an unexpected turn when she becomes entwined with an intern she initially thought was inept.

Starring opposite her is All of Us Are Dead star Lomon as So Eun Ho, the oldest intern at the marketing agency. With his youthful looks, he’s the official “cutie” of the team. Having embraced a YOLO lifestyle, he later jumps into the job market and starts an internship, where he frequently clashes with his workaholic superior, Kang Na Eon.

As the souls of these two characters with extremely different values switch, Branding in Seongsu-dong promises to deliver thrilling satisfaction through its narrative of a “power-reversal romance.”

Meanwhile, this new romantic thriller is set to premiere on U+ Mobile TV in the first half of next year.

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