What’s the Necklace Song Joong Ki’s Wife Wore in Rome? A New Trend in Luxury Jewelry Emerges

“There’s a current favorite among luxury items that I personally prefer over Chanel or Louis Vuitton bags. It’s jewelry like Van Cleef & Arpels earrings or Cartier Love bracelets. Although they may come with a higher price tag compared to most clothes or bags, they elegantly display my own exquisite masterpiece,” expressed Ms. Park on May 9th at a Seoul department store’s ground floor where luxury stores are clustered.

Ms. Park is a super VIP customer who annually spends 100 million won ($74,614) on goods at this department store. In the luxury goods market, including department stores and duty-free shops, there is a growing inclination towards luxury watches and jewelry among VIP and VVIP customers.

In recent times, a wait of over 7 hours on weekdays has become necessary to enter the Van Cleef & Arpels store. With an impending price increase on the 11th, the demand has significantly surged. However, even after enduring a lengthy wait, securing a purchase has become quite challenging. Early entrants face difficulty in even catching a glimpse of the products as they swiftly grab the limited items available.

Van Cleef & Arpels is famous for its high-end jewelry that costs tens of thousands of dollars. Recently, there was a buzz when Katy Louise Saunders, Song Joong Ki’s wife, was seen wearing the brand’s ‘Vintage Alhambra Pendant’ necklace during a street date in Rome, Italy. This necklace, made of 18k rose gold and adorned with 12 diamonds totaling 0.48 carats, is priced at $9,000.

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