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JTBC’s ‘Snowdrop Sees a Sharp Drop in Ratings

Credit: JTBC

JTBC’s weekend drama Snowdrop is struggling with low viewership ratings.

According to Nielsen Korea, the fifth episode of Snowdrop scored an average nationwide viewership rating of 2.75 percent. Although this is 1 percent higher than the drama’s previous rating of 1.69 percent, it is not up to par with the initial hype of the show. It’s low rating is even more baffling, considering that Jisoo was taken hostage at the end of the show’s fourth episode.

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Snowdrop, starring Jung Hae In and BLACKPINK’s Jisoo, is facing a dismal outlook as its new episodes continue to see drops despite its struggle to bounce back from its all-time low. In the fifth episode, Jisoo finds out that Jung Hae In is a North Korean spy, and the ANSP (Agency for National Security Planning) agents were seen gearing up for their shady mission. However, despite its suspenseful build-up, the ratings remained unchanged.

Ever since its premiere, Snowdrop has faced blowback throughout its promotional activities due to its controversial political content. The petition on the Blue House’s website asking for the suspension of the drama has collected more than 350,000 signatures online.

In response, JTBC made a bold decision to air an additional episode on December 24th, putting a total of three episodes on air last week. The production crew emphasized, “Snowdrop is a collection of fictional narratives that revolves around young individuals who get caught up in an unfair power situation.” However, it seems like these efforts have failed to change the minds of viewers.

Source (1, 2)

 

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