The male cosmetic brand Fleef has scrubbed all images related to their model Kim Dong Hee.
On March 4, an official from Fleef told Wikitree, “We are trying to get to the bottom of Kim Dong Hee’s school violence scandal with the actor’s agency. Till we come up with an official position, we will briefly taking down all commercials with Kim Dong Hee’s face. All we can say (about Kim Dong Hee’s ads) is that we’re working on it.”
As of March 4 at 4 pm KST, no promotional materials related to Kim Dong Hee can be seen on the official website and social media.
In November last year, Fleef selected rookie actor Kim Dong Hee as their first-ever face of the brand. At the time, they shared, “Kim Dong Hee’s clear and clean image suits well with of Fleef’s image as a mile male cosmetic brand, so we chose him as our new face.”
However, earlier this month, Kim Dong Hee was suspected of being a school perpetrator when a netizen claiming himself to be his school classmate exposed his misdeeds. At the time, the actor and the agency strongly refuted all allegations.