EVERGLOW’s latest smash is receiving much love.The music video for “LA DI DA,” the title track of EVERGLOW’s second mini-album -77.82X-78.29 surpassed 40 million views on Sept. 27.
The music video reached 10 million views just one day after its release, followed by 20 million views in two days and 30 million views in four days. Then on Sept. 27, six days after its release, it garnered 40 million views. As the number of views is still increasing nonstop, the music video is likely to surpass 50 million views within a week.
Right after EVERGLOW’s comeback, they beat out world-renowned pop artists to top the iTunes Worldwide Albums Chart, proving their influence. Now, the group is engaging in full-scale promotions and is showing off their presence with a powerful performance and concepts.
Their title track “LA DI DA” implicitly delivers a warning message to those filled with discontent in the present era and adds to the fun of listening to the members’ new vocal tones.