G-Dragon Became the First Korean Celeb to Be the New Face of a Famous Chinese Brand in Four Years

Big Bang‘s G-Dragon has been selected as the new face of a famous Chinese brand and is showing his face on large ad screens around the country.

Credit: YG Entertainment

On May 4, YG Entertainment officially announced that “G-Dragon has signed a contract the be the new face of Nongfu Spring Tea company, known for its famous beverage Chapai.”

In fact, G-Dragon’s Chapai ad was recently posted on Weibo first, drawing attention. Following such online promotions, Chapai is conducting large ad screens and offline ads across China. Also, the expectations for the official video ad are rising rapidly.

This is the first time since 2016 that a famous Chinese brand has used Korean celeb as the new face and publicly promoted the ad on such large scale.

Credit: YG Entertainment

And the responses are hot. Thanks to G-Dragon’s unwavering popularity, Chapai is having an effective marketing campaign.

Since G-Dragon’s Chapai ads were released, a Chinese fan has bought 818 sets of drinks (both 6 bottles and 4 bottles) in accordance with his birthday, August 18, and posted a proof shot of it on her SNS account.

Credit: YG Entertainment

In the past, G-Dragon acted as the face of Chapai with other Big Bang members.

Now that Big Bang’s influence and popularity in the Chinese market have been proven once again, the public is increasingly putting their expectations on the group’s future plans.

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