BLACKPINK’s Jisoo is making headlines this time as a hands-on CEO with a generous touch.
The singer-actress, who now runs her own one-person agency BLISSOO, recently surprised her staff with luxury designer bags—sparking buzz online after employees shared photos of the gifts on social media.
Posts from staff included messages like “I love you, CEO,” “Jisoo is the best,” and “Thank you, boss,” alongside snapshots of the high-end presents.
The gifts were revealed to be Dior bags, a brand Jisoo represents as a global ambassador. Photos showed four items, each priced at over 4 million KRW (approx. 3,000 USD), with one bag reportedly retailing at around 4.45 million KRW on the brand’s official website.
The BLACKPINK star is said to have covered the gifts herself—but more than the price tag, it was her close, friendly bond with her team that stood out to fans.
Since launching BLISSOO, Jisoo has been carving out her own path, balancing both her music career and acting projects. She recently appeared in the Netflix series Boyfriend on Demand, where her performance drew praise. TIME magazine noted Jisoo was in “her best-suited acting role yet,” highlighting her appeal in female-driven romance.
Looking ahead, Jisoo is also set to be honored at the Canneseries Festival in France on April 23rd, where she will receive the Madame Figaro Rising Star Award.
>> ‘Boyfriend on Demand’ Review: Did Jisoo Overcome Her ‘Terrible Acting?’
In the meantime, watch trending K-dramas for free on Amasian TV.
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