Hansung Motors (CEO Kim Marco), the official Mercedes-Benz dealer in Korea, announced on July 7 that actress Lim Ji Yeon has been selected as the inaugural ambassador for its “Culture Voyage x Ambassador” project, launched in celebration of the company’s 40th anniversary. To mark the partnership, the brand presented Lim with a Mercedes-Maybach S 580.
The “Culture Voyage x Ambassador” initiative is a premium customer engagement program that selects influential figures across culture, arts, and sports to serve as ambassadors, aiming to deepen customer connections and elevate the luxury brand experience.
Lim Ji Yeon stepped into the spotlight as the first official ambassador at a special event held at Hansung Motors’ Cheongdam showroom, with VIP guests from Seoul’s Gangnam district in attendance.
The Cheongdam showroom is the only Mercedes-Maybach–dedicated space in Korea, featuring the bespoke Exclusive Lounge Plus interior concept that reflects the philosophy and refined elegance of the Mercedes-Maybach brand.
Hosted by broadcaster Shin Ah Young, the event included a formal vehicle presentation ceremony and a fan-signing session, where Lim Ji Yeon personally engaged with guests, adding a warm and memorable touch to the evening.
“I’m truly honored to join Hansung Motors in this meaningful 40th anniversary year,” said Lim Ji Yeon. “It’s a pleasure to embark on this special journey as an ambassador who bridges the brand and its customers. I’ll do my best to share Hansung Motors’ sincerity and trust with as many people as possible.”
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