Kim Ji Won is in talks to become the new face of Lotte Chilsung Beverage’s soju brand, Chum Churum. Fans know her best from hit dramas like The Heirs, Descendants of the Sun and Mr. Sunshine and her current role in Queen of Tears.
The soju brand previously partnered with Han So Hee for a year, but her contract recently expired and wasn’t renewed. Rumors swirled that Han So Hee‘s relationship with Ryu Jun Yeol might have played a role, but Lotte Chilsung Beverage refuted such claims. They clarified that the contract ended before the news of her relationship broke and pointed out the growing trend of shorter modeling contracts in the industry.
>> Han So Hee’s Brand Deals Expire Following Relationship News With Ryu Jun Yeol
An official announcement regarding Kim Ji Won’s potential role as Chum Churum’s new ambassador is yet to be made. Securing her participation would undoubtedly be a major win for the brand, considering her immense popularity within the Korean entertainment scene.
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