NewJeans’ Innovative ‘Bag Album’ Lights Up the Global Music Scene

newjeans new album 2023
newjeans new album 2023
Credit: ADOR

NewJeans is creating a buzz with their innovative ‘Bag Album.”

The group’s agency ADOR announced on the 29th, “NewJeans’ second mini-album Get Up will be released in three different versions: Bunny Beach Bag ver., THE POWERPUFF GIRLS X NJ BOX ver, and Weverse Album ver.


Upon revealing the packshot of Get Up, which is currently on pre-sale, the hashtag “#NewJeans Album” ranked on Twitter’s real-time trends, showcasing the album’s enthusiastic responses.

The most eye-catching version is the “Bunny Beach Bag.” This bag contains members’ photobook, a lyric book, photo cards, stickers, postcards, a bookmark, and a CD. The bag is available in three colors: pink, white, and blue.

In line with their summer comeback, the bag emanates a refreshing, cool vibe. And the photobook is filled with delightful content and various photos under the themes like “10 Things LOVE ABOUT SUMMER” and “MUST-HAVES for Summer.”

This lightweight, square-shaped beach bag allows fans to customize it to their preference using keychains, badges, and more, just like “decorating a diary.” The bag can be used in real life, which recalls the phenomenal success of the “Circular Bag Album” that NewJeans released for their debut album. This “Bunny Beach Bag” is expected to become a must-have item this summer.

The “Powerpuff Girls” also receives substantial attention from music fans worldwide. NewJeans collaborated with Powerpuff Girls, celebrating its 25th anniversary this year, to produce a music video and an album. The “Powerpuff Girls Album” version, designed with bunnies, captures the lovable and vibrant sensibility unique to NewJeans, resembling the energy of “Powerpuff Girls.”

Meanwhile, NewJeans’ second mini-album Get Up is set to be released on July 21st. Prior to the release, they will unveil the pre-release tracks “Super Shy” and “New Jeans” on July 7th.

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