in

[Curated Playlist] Music Videos with Concepts that You Can’t Get Enough Of

Edited by Seo Hayne
Translated by Kim Hoyeun

Credit: Star Empire, JYP Entertainment, PLEDIS Entertainment, MYSTIC STORY, SM Entertainment

K-pop fans are having a good time thanks to the “Pop Songs that Deserve Another Comeback” project of YouTube channel “MMTG,” which crosses between a current affair program and a variety show. This is because you can listen to the new releases along with the famous songs that “deserves another comeback.” Based on the history of streams on music sites over the past several years, the project carefully selects and spotlights the songs with unique concepts that deserve a second look. Today, we will look at the music videos of the three teams that “MMTG” has selected and the two teams that were on the shortlist.

 

2PM – My House (2015)

“My House” is the title track of 2PM’s 5th regular album, NO.5, released in 2015. This song became a hot topic last year when Junho’s expressive expressions and gestures caught the attention of many. In the music video set in the ballroom, 2PM members are dressed in suits and ask a woman to come home with him. About three minutes into the video, the woman takes off his glass slippers, reminding us of Cinderella. Indeed, “It’s alright.” 2PM, who debuted as the team that focuses on difficult acrobatic performance, relax their bodies as they exude matured charm in the “My House” music video.

 

Nine Muses – Dolls (2013)

Nine Muses had adhered to the sexy concept since their debut. But with their single album Dolls, they tried something new. They reorganized the nine members into two groups – “dark muses” that combine charisma with chic charms and “white muses” that centers around pure and sophisticated images. The music video contrasts the two groups with black and white outfits. But the difference between the two is not that noticeable as the group is going through a transition period. Instead, the members hang out in pajama sets together in the second half of the video. And that scene allows us to feel a sense of comfort that can’t be found in previous Nine Muses videos.

 

After School – Bang! (2010)

“Bang!” is the title track of After School’s third single released in 2010. With “Bang!”, After School set off on a path that no one has chosen before. Especially, the “drum performance” in the intro consists of movements that require every member to be precise. In “MMTG,” the group shared that the choreography was only possible after countless hours of practice over several months. Unfortunately, the music video skips the intro and begins with After School dancing in three different toy soldier costumes. You will get pumped up with just the harmony of unique energy and powerful vocals. 

 

Gain – Carnival (The Last Day) (2016)

“Carnival (The Last Day)” is the title track of Gain’s first full album, End Again, released in 2016. The six-minute music video is reminiscent of a funeral that takes place in a solemn atmosphere. And as you can tell from the first scene when she is lying still, the funeral is for Gain. The song is about leaving behind a happy time with someone and moving on to the most beautiful moment alone. The scene where Gain dances freely in the street against the backdrop of fireworks lights up the night sky is impressive. Suppose you want to sum up “Carnival” MV in one sentence. In that case, we have to borrow a phrase from the lyrics: “I become the brightest light and dance/ If it disappeared just like a dream/ Everything would be perfect.”

 

f(x) – 4 Walls (2015)

“4 Walls” is the title track of the group’s fourth full album released in 2015. The music video begins with f(x) members starting their own day. The scenes of pouring out water, breaking the cup, and slipping on the spilled water mysteriously continue. Then, the members are magically transported to a forest where they wonder about. That place is like “the mysterious maze” in the lyrics. The music video ends with Victoria rushing to save the cup that was once already broken. Using water as a motif, the sensuous production shows the four members scattering, gathering, being separated, and being one. If you make “the EDM-based deep house genre with a dreamy and sophisticated vibe” from sound to video, it becomes the “4 Walls” MV. 

 

Editor Seo Hayne: I like actors as they faithfully lead through their long running-time. I also like idols who accomplish everything on stage within 3 minutes.

Translator Kim Hoyeun: If you are a fan of K-drama, K-movie, and K-pop, I am your guy. I will continue to provide you with up-to-date K-entertainment news.

What do you think?