According to the Korean Laboratory for Business Reputation in May 2021, Youn Yuh Jung ranked first, Song Joong Ki and Lee Dong Hwi came in the second, and third on the Brand Reputation.
From April 30th to May 30th, they collected and analyzed approximately 132,643,201 indexes of 50 movie stars loved by Korean consumers and classified their relationships between consumers and brands. The big data decreased 38.18% compared to 21,4558,990 big data brands data in March.
According to the institution, the top 30 movie stars in May are, 1)Youn Yuh Jung, 2)Song Joong Ki, 3)Lee Dong Hwi, 4) Lee Jae Hoon, 5)Gong Yoo, 6) Park Seo Joon, 7)Kim Ok Bin, 8)Hyun Bin, 9)Lee Byung Hun, 10)Son Ye Jin, 11)Yoo Ah In, 12)Song Ji Hyo, 13)Kim Hye Soo, � 14)Jo Jung Suk, 15)Cho Seung Woo, 16)Kim Tae Ri, 17)Ha Jung Woo, 18)Jung Woo Sung, 19)Gong Hyo Jin, 20)Kim Nam Gil, 21)Lee Sun Kyun, 22)Yeo Jin Goo, 23)Lee Jung Jae, 24)Cha Seung Won, 25)Hwang Jung Min, 26)So Ji Sub, 27)Sung Dong Il, 28)Song Seung Heon, 29)Jang Dong Gun, 30)Kim Dong Wook, in a row.
Koo Chang Hwan, the head of the Korean Laboratory for Business Reputation, said, “In May 2021, Youn Yuh Jung topped the list due to the fact that she won the Best Supporting Actress at the 93rd American Academy Awards for her performance in Minari.” The keywords related to Youn Yuh Jung were “Minari,” “Oscar,” and “Best Supporting Actress Award.”
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