Big Hit Labels Partners with Universal Music Group to Launch New Global Boy Band Through Global Audition

Credit: Big Hit, UMG
Credit: VenewLive

Big Hit Labels will debut a new boy group in partnership with Universal Music Group.

Big Hit officially announced the joint project with Universal Music Group at a joint presentation event that was broadcast live on the digital live streaming platform VeneuLive on February 18.

Universal Music Group chairman and CEO Lucian Grainge stated that they will establish a joint venture with Big Hit Labels to kick off a “global artist project.” He also mentioned that artists under Universal Music might also be joining Big Hit’s communication platform, so we may be able to find artists like Taylor Swift, Drake, Billie Eilish, and Ariana Grande on platforms including Weverse.

Bang Si Hyuk, chairman and CEO of Big Hit Entertainment, commented, “Establishing a joint venture and carrying out various global projects with Universal Music Group is truly an honor. The Universal Music Group’s influence, as well as expertise accumulated in the world music market coupled with Big Hit Entertainment’s pioneering ideas and innovation, will enable previously unimaginable feats.”

Credit: Big Hit, UMG

Big Hit Entertainment global CEO Lenzo Yoon (Yoon Seok Joon) further explained the joint project, saying, “Together with Universal Music Group, Big Hit Entertainment will be debuting a new boy group who will be active on the global stage. We will select the members through a global audition, and we are aiming to air this audition program with a U.S. media partner in 2022.”

“In this project, Big Hit Entertainment will be in charge of discovering and training artists, fan content production, and communication with fans through Weverse. UMG will be in charge of music production and global distribution utilizing their powerful local network and producing the audition program with U.S. media partners,” shared Lenzo Yoon. “We will maximize synergy by each focusing on our areas of excellence. Music fans the world over will be able to experience the birth of an unprecedented group that brings together world-leading capabilities.”


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