Ahn Hyo Seop and Chae Won Bin are set to bring some serious chemistry to SBS’s upcoming rom-com Sold Out Again Today (literal title).
The feel-good series centers on the unlikely connection between a triple-jobbing farmer Matthew Lee (Ahn Hyo Seop) and a top-tier home shopping host, Dam Ye Jin (Chae Won Bin), who suffers from chronic insomnia.
Ahn Hyo Seop takes on the role of Matthew Lee, who runs the world’s only farm producing miracle ingredients while simultaneously serving as CEO and researcher of a natural cosmetics ingredient company. On the surface, he’s the perfect man living a thoroughly routine life, but he harbors a secret he can’t tell anyone.
Chae Won Bin plays Dam Ye Jin, a shopping channel superstar who keeps the sold-out streak. She’s a top show host responsible for a wide range of products, but her complete dedication to work has left her with chronic insomnia. This marks her first leading role since winning the Best New Actress award at the 2025 Baeksang Arts Awards.
The drama centers on these two work-obsessed characters indifferent to their own well-being, as their lives become intertwined 24/7. The story promises to explore how two people living completely opposite rhythms will connect and heal each other’s wounds.
SBS’s Sold Out Again Today is slated to premiere in 2026.
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