Netflix has released its engagement report detailing the content most beloved by global subscribers during the latter half of 2024.
The Netflix engagement report, which serves as an indicator of members’ viewing patterns, discloses viewing hours and view counts for all produced and licensed works that accumulated at least 50,000 viewing hours per half-year period. Netflix has been publishing these engagement reports twice annually since December 2023, increasing transparency.
Total Netflix viewing hours for the second half of 2024 reached approximately 94 billion, marking a 5% increase compared to the same period the previous year. Notably, the report confirms Korean content’s worldwide impact. Korean content has consecutively ranked first in viewership among non-English content since 2023, proving its overwhelming box office power.
Korean content distinguished itself across various genres including series, films, and variety shows during the latter half of last year. Despite being released just six days before year’s end, Squid Game 2 recorded approximately 87 million views, crowning it the most-watched series of the half-year. From Officer Black Belt (40 million) to Uprising (24 million) and Mission: Cross (23 million), various projects with diverse themes received substantial attention, alongside Love Next Door (20 million) and Culinary Class Wars (17 million).
Among the works included in this report, the proportion of Korean content for which Netflix owns the IP remained under 15%, unchanged from the previous half-year. This demonstrates how Netflix is creating synergy by investing in Korean content while securing more Korean works through flexible licensing agreements with domestic partners.
A Netflix representative stated, “Rather than following a standardized formula for success, Netflix presents rich content to satisfy members’ diverse tastes, sharing in everyday joy,” adding, “Particularly for Korean content, which has ranked first in viewership among non-English content for two consecutive years, we will continue challenging ourselves with new genres and subjects, working with various partners to strengthen K-content competitiveness and global expansion.”
Source: Netflix
