Park Seo Joon, who recently captivated the world as the self-made wealthy Jang Tae San in Netflix’s Gyeongseong Creature, is attracting attention not only for his acting but also for his real-life financial acumen.
Beginning his entertainment career in 2011 with an appearance in Bang Yongguk’s music video “I Remember,” Park Seo Joon slowly rose to fame. He starred in hit dramas such as Kill Me, Heal Me, Fight for My Way, What’s Wrong with Secretary Kim, and Itaewon Class, earning widespread popularity.
Additionally, Park Seo Joon charmed audiences with his versatility in tvN variety shows like Youn’s Kitchen 2 and Youn’s Stay, showcasing a whole new side of his personality. His relatable and diligent image, especially in 2018, captured both viewers’ and advertisers’ hearts.
In August 2021, Mnet’s TMI NEWS ranked him seventh among stars with the highest endorsement fees. According to TMI NEWS, Park Seo Joon had done 20 TV, print, and online ads in 2018 alone, including international ads in China, Vietnam, and the Philippines. His annual endorsement earnings were estimated to be over 7 billion won (approx. $6 million).
Furthermore, Park Seo Joon was listed as the ninth wealthiest celebrity investor in building properties on KBS 2TV’s Entertainment Weekly Live in January 2022.
In 2020, he purchased a building in Sinsa-dong, Gangnam-gu, Seoul, for 11 billion won (approx. $9.3 million). He enhanced the building’s value by renovating its exterior with a bright, modern design, increasing its worth to 15 billion won (approx. $12.7 million) within two years. Notably, Park Seo Joon offered lower-than-market rent rates to his longtime hair and makeup staff on the 3rd to 5th floors, adding a warm touch to his investment story.
Meanwhile, Park Seo Joon continues to captivate audiences in Gyeongseong Creature, a Netflix original series set in the dark era of 1945, where two youths confront a monster born out of greed.
>> Park Seo Joon Insights on ‘Gyeongseong Creature’: From Working with Han So Hee to Historical Context
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