In June last year, Jaehyun officially joined Prada’s family as their brand ambassador. This new role, however, deepens his interactions with the Italian luxury brand, including popping up in ads and campaigning with other Prdad faces like Vincent Cassel and Hunter Schafer.
However, the title “first Korean to take part in Prada Campaign” has upset some of Chanyeol’s fans, who believe it was taken from their star. They left comments, demanding the artist to apologize to Chanyeol.
But their claims were soon met with criticism online since Chanyeol joined the 2020 Fall/Winter campaign of the Linea Rossa line of the brand and Jaehyun was selected as the first-ever Korean artist to participate in the global main campaign (Spring/Summer 2023).
But to make things worse for Jaehyun, the fact that his Instagram has been terrorized was noticed by other K-pop fans. But this attention eventually led to rumors that Jaehyun somehow made disrespectful comments during the NCT concert.