HYBE’s Sub-Label ADOR Drops Debut MV for New Girl Group NewJeans

kpop girl group NewJeans Attention
 kpop girl group NewJeans Attention
Credit: HYBE

ADOR(All Doors One Room), HYBE’s music sub-label created by Min Hee Jin, recently released new content for their newly debuting K-pop team.

Without releasing any teaser, the rookie group dropped their official music video for one of three title tracks from their upcoming debut mini album, “Attention.” The music video is filmed in Spain and depicts the personal story of teen girls who shine as a team.

The label has announced the group name to be New Jeans and unveiled their new MV. �ADOR’s CEO Min Hee Jin commented, “Pop music is a culture that is very close to our daily life, so it is like the clothes we wear everyday. Just as jeans have withstood the test of time and found popularity among many regardless of their age and gender, NewJeans aspires to become an icon of generations �” one you never grow tiresome of putting on.”

NewJeans’ debut album consists of four tracks, “Attention, “Hype Boy”, “Cookie”, and “Hurt.” Reports say that the label has produced four music videos for all tracks included in the EP.

The music video of the second title song, “Hype Boy,” will be released on July 23rd at 12 AM KST.


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New Jeans 뉴진스(@newjeans_ador)님의 공유 게시물

The album will drop digitally on August 1st with the physical version released on August 8.


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