‘Squid Game’ became Korea’s representative drama chosen by 111 million subscribers around the world.
According to Netflix, Squid Game has been chosen by 111 million watchers. As of 2021, the world population is estimated to be around 7.87 billion. In other words, this means that 1 out of 70 people around the world have watched the show.
Since its release on September 17th, Squid Game has become the most popular series on Netflix, topping Netflix’s Top 10 Today in all 94 countries. In the States, Squid Game became the first non-English-speaking series to rank first on Top 10 for 21 consecutive days.
Thanks to its never-dying popularity, the cast – Lee Jung Jae, Park Hae Soo, Wi Ha Joon, and Jung Ho Yeon – appeared on NBC’s The Tonight Show Starring Jimmy Fallon. Moreover, the poster showed up in the center of Times Square in New York, proving its popularity.
Kim Min Young, VP of content (Korea/SEA/ANZ) at Netflix, shared, “When Netflix started investing in Korea in 2015, the goal was to show world-class Korean content for Korean content fans not only in Asia but also around the world. And Squid Game made it a reality.”
She added, “Even when the story that director Hwang Dong Hyuk had been envisioning for a long time could not be made anywhere, Netflix believed that its charm could surely shake the hearts of fans in Korea as well as around the world.”
Her remarks align with what Ted Sarandos, Netflix Co-CEO and CCO, said at the “Code Conference 2021” held in the States. At the time, he commented, “Squid Game will definitely be our biggest non-English language show in the world, for sure. It’s only been out for nine days, and it’s a very good chance it’s going to be our biggest show ever. It’s enormously popular.”
Translator Kim Hoyeun: If you are a fan of K-drama, K-movie, and K-pop, I am your guy. I will continue to provide you with up-to-date K-entertainment news.