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Song Hye Kyo Chosen as the First Korean Ambassador of Fendi

Credit: Harper’s Bazaar Korea

Song Hye Kyo became the official ambassador of the luxury brand Fendi.

On Feb 15, Fendi announced the actress as their ambassador and stated, “Song Hye Kyo is an icon of this generation with a beauty that embodies gentleness, strength, and a confident attitude, and she blends well with the values Fendi pursues.”

This is the first time that a Korean actor was chosen as Fendi’s official ambassador.

In the March issue of Harper’s Bazaar Korea, Song Hye Kyo flawlessly digested Fendi collections with her unique elegance.

Credit: Harper’s Bazaar Korea

Song Hye Kyo shared her joy, saying, “I am delighted to be the member and the face of Fendi. I look forward to a journey I will take with the brand in the future.”

Meanwhile, Fendi was first founded in 1925 in Rome, and Kim Jones was appointed artistic director of women’s wear in September last year.

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