BTS’s Jimin Tops Idol Brand Value Followed by Kang Daniel

Credit: Billboard

According to the data analysis of 100 top idol brand values in April of 2020, BTS’s Jimin ranked first in brand value followed by Kang Daniel and TVXQ’s Changmin in second and third place, respectively.

Jimin received 931,672 in participation index, 1,426,188 in media index, 3,302,568 in communication index, 3,966,650 in community index, and 9,627,078 in total brand value index which is 15.39% higher than last month’s analysis.

In the link analysis, Jimin was associated with keywords like “record,” “sold out,” and “heart flutter.” And his keyword analysis showed words like “filter,” “promise,” and “lie.”

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