Kim Soo Hyun Reigns Supreme in April’s Actor Brand Reputation Rankings

kim soo hyun queen of tears
kim soo hyun queen of tears
Credit: iMBC

In the latest release from the Korean Business Research Institute’s drama actor brand reputation rankings for April 2024, Kim Soo Hyun has clinched the top spot.

This analysis, from March 10th to April 10th, 2024, evaluated 41,037,372 brand big data points of 50 actors appearing in currently airing dramas. The data, down by 29.51% from March’s data points, were indexed across consumer brand engagement, media exposure, communication, and community awareness metrics.

The top 30 rankings saw the Queen of Tears star in the lead, followed by Cha Eun Woo, Moon Sang Min, and Kim Ji Won ranking impressively in fourth place. The list also included notable names like Kim Nam Joo, Lee Bo Young, Kim Kang Woo, Ji Hyun Woo, Im Soo Hyang, Park Hyung Sik, Kwak Dong Yeon, Kim Ha Neul, Park Shin Hye, and more.

Kim Soo Hyun’s brand was analyzed with a brand reputation index of 4,673,781. Cha Eun Woo took second place with an overall brand reputation index of 4,421,563, followed by Moon Sang Min in third with 2,443,068.

Koo Chang Hwan, the director of the Korean Business Research Institute, remarked, “In the big data link analysis, phrases like ‘heart-fluttering,’ ‘heartwarming,’ and ‘breathtaking’ were highly associated with Kim Soo Hyun, while ‘Queen of Tears,’ ‘Kim Ji Won,’ and ‘viewer ratings’ emerged prominently in the keyword analysis. The positive to negative ratio analysis revealed a positive sentiment of 89.55% towards his brand.”

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