A unique fan project for Jin‘s upcoming birthday, organized by a Japan-based fanbase and KONI (@btsforever1207 on X, formerly Twitter), has been halted following intervention from HYBE. The project, which involved issuing Jin-themed boarding passes in partnership with airline JINAIR, has faced an unexpected roadblock.
The boarding passes featured Jin’s image from the “Yet to Come in Busan” concert, and fans, having received these passes, described them as “even prettier in person.” However, KONI recently announced, “At HYBE’s request, the boarding pass fan support has been stopped, and the tickets have been completely discarded. I really don’t know what to say, as my words seem to be lost in the air.”
𝟐𝟎𝟐𝟑 𝐉𝐈𝐍𝐃𝐀𝐘 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐃𝐄𝐀𝐑 𝐌𝐎𝐎𝐍 𝐛𝐲 𝐊𝐎𝐍𝐈🌙
🎫𝕁𝕀ℕ 𝔸𝕚𝕣 𝔹𝕠𝕒𝕣𝕕𝕚𝕟𝕘 ℙ𝕒𝕤𝕤✈ 𝐓𝐈𝐂𝐊𝐄𝐓 𝐏𝐑𝐄𝐕𝐈𝐄𝐖
진에어 탑승권 후면광고 서포트 [티켓 프리뷰]
— KONI (@btsforever1207) September 19, 2023
💕 진에어 티켓 실물 너무 예뻐요!! 머글들이 다 우래기 표 들고 있는 걸 보니까 존잘력 새삼 더 뿌듯함.. 계획에 없던 여행도 가게 해주시는 진프님들과 효자우래기☺️💕
♪─Ｏ（≧∇≦）Ｏ─♪또 감사합니다!@btsforever1207 @JP_Jinfanbase #JIN #방탄소년단진 #TheAstronaut @BTS_twt pic.twitter.com/y5NWbBEP7V
— 𝟮𝟬𝟮𝟰평석JJ (@JJ12041204) November 16, 2023
— バター🧈大好き💜 (@mahouno1204) November 14, 2023
Both organizers expressed their dilemma through statements on X. The issue arose when the company perceived the fan project as a corporate advertisement, since obtaining the themed boarding pass required purchasing a ticket from JINAIR.
KONI elaborated, “Initially thought to be a temporary ticketing error and expected to resume, we now understand that HYBE has requested the airline and advertising agency to stop it, as it was seen as advertising benefiting the airline due to Jin’s significant influence. We requested it to be recognized as fan support from international fandoms, which has been a tradition, but it seems it wasn’t accepted. Nevertheless, we humbly understand the company’s position and have decided to accept their decision.”
뭐라고 말해야할지 모르겠는 착잡한 일입니다… 하이브의 요청으로 보딩패스 팬서포트가 중지되었다고 하며 티켓이 전량폐기되었다고 합니다….
진짜 뭐라고 말을해야할지 모르겠어서 계속 말이 허공에 헛돌아서 쉽게 말을 얹을 수가 없더라구요…..
초반 일시적 발권 오류로 알고 재개 될…
— KONI (@btsforever1207) November 16, 2023
With Jin’s birthday approaching, the organizers are now planning alternative support measures of a similar scale in Korea. “Jin’s fanbase is preparing alternative follow-up measures for the current support and another birthday support in Korea. Measures for participants and airline customers are also being prepared. We ask for warm support for the hardworking fanbase team,” KONI added.
The situation has led to a split in opinions among ARMY. Some argue that the project is akin to traditional idol birthday ads in magazines, referencing a previous instance where a Jimin fanbase decorated an aircraft. However, others highlight that the boarding pass included not only Jin’s name but also trademarked and copyrighted content like “BTS” and “ARMY,” raising concerns about the airline profiting excessively from the sales rather than benefiting BTS or ARMY directly.