BLACKPINK’s captivating performance at the Coachella Valley Music and Arts Festival, dressed in the elegant simplicity of traditional Korean hanboks, grabbed the attention of major media outlets across the globe.
On April 19th, CNN Style published an article titled Look of the Week: Blackpink headline Coachella in Korean hanboks.
The article states, “Bringing the second day of this year’s Coachella to a close, K-Pop girl group Blackpink made history Saturday night when they became the first Asian act to ever headline the festival. To a crowd of, reportedly, over 125,000 people, Jennie, Jisoo, Lisa and Rosé used the ground-breaking moment to pay homage to Korean heritage by arriving onstage in hanboks: a traditional type of dress.”
It also added, “While the garments were shrugged off a few seconds into their opening track, ‘Pink Venom,’ revealing each member’s custom black and pink Dolce and Gabbana outfit, fans across the world had already received the message. Screenshots of the moment quickly spread among Blackpink superfans, otherwise known as Blinks. ‘The way they stepped onto the biggest western stage in hanboks … literally proved their place at the top of the industry,’ tweeted one Blink. ‘Blackpink really are in a league of their own.’”
The outfits worn by the group were custom-made by South Korean pattern design maker OUWR and traditional Korean dressmaker Kumdanje. OUWR designer Jang Ha Eun elaborated on the inspiration behind the costumes, stating, “Each costume was inspired by the Cheol-lik silhouette. Cheol-lik is a type of outerwear usually worn by military officials from the Goryeo Dynasty to the Joseon Dynasty. It is made up of a basic upper garment of the hanbok and a pleated skirt.”
The designer further explained, “The fabrics and materials used in the outfits symbolize the perfect harmony between tradition and modernity. It is a perfect fit for the global K-pop sensation BLACKPINK. The silky garments were hand-embroidered with metallic traditional Korean motifs, including ten symbols of longevity for Lisa, dan-cheong patterns for Rosé, peonies for Jisoo, and nature-star for Jennie. This highlights the elegant beauty of the country’s traditional patterns.”