BTS member Jungkook has been named as a global ambassador for Calvin Klein.
On the 29th, PVH Korea and Calvin Klein revealed photos of Jungkook modeling the brand’s 2023 spring collection. Shot by photographer Park Jong Ha, the campaign captured Jungkook in the new stylish look, including the 90s straight denim, relaxed fit denim shirts, oversized denim jackets, and more.
About the new addition to their lineup of global ambassadors, Jonathan Bottomley, global chief marketing officer at Calvin Klein, said, “We are proud to be partnering with global talent whose cultural influence and values align with our brand. He has a rare ability to communicate with audiences around the world through his music and style. We are lucky to have him on the Calvin Klein team.”
Jungkook himself commented, “I’ve been a fan of Calvin Klein for a long time and I’m thrilled to be a new global ambassador. This partnership is very special to me because Calvin Klein’s heritage and brand values resonate with me. Music is a way for me to communicate with fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m very excited that people will be able to see my new look in the first Calvin Klein campaign I’m participating in.”
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