Min Hee Jin’s new girl group under HYBE is getting ready for their long-awaited debut.
HYBE established a brand-new sub-label named ADOR (All Doors One Room), headed by the Chief Brand Officer (CBO) Min Hee Jin, last year. Before joining HYBE in 2019, Min Hee Jin worked as a creative director and board member at SM Entertainment, where she worked for 17 years.
Announcing the new sub-label, HYBE revealed that ADOR would launch a new girl group, consisting of members recruited during their 2019 “Plus Global Audition.” At the time, Min Hee Jin shared, “We will introduce artist IP and content that show ADOR’s philosophy, suggest new tastes, and expand the boundaries of content.”
On July 1, ADOR announced, “FINALLY, ADOR’s new girl group will drop their first content on July 22, 2022.” Moreover, the label released the launching video on the large billboard of K-Pop Square located in Samseong-dong, Gangnam-gu, Seoul at 6 AM KST, and on M-Live and IS-LIVE in Gangnam.
The video showed phrases “ADOR girl group,” “Min Hee Jin’s girl group,” and “June 22” in 3D texts. It ended intensely with a rabbit busting out of a boundary, heightening K-pop fans’ anticipation.
22년 7월 22일, 드디어 어도어 신인 걸그룹의 첫 콘텐츠가 공개됩니다 🐇
FINALLY The first ADOR new girl group will drop its first content on July 22, 2022 🐇 pic.twitter.com/IIvRwqjTyF
— ADOR (@alldoorsoneroom) June 30, 2022
오래 기다리셨나요? 🐰
Did you wait for a long time? 🐰 pic.twitter.com/NYhZLL4ffT
— ADOR (@alldoorsoneroom) July 1, 2022