HYBE Drops First Teaser for Min Hee Jin’s New Girl Group

HYBE Min Hee Jin Girl Group
HYBE Min Hee Jin Girl Group
Credit: ADOR

Min Hee Jin’s new girl group under HYBE is getting ready for their long-awaited debut.

HYBE established a brand-new sub-label named ADOR (All Doors One Room), headed by the Chief Brand Officer (CBO) Min Hee Jin, last year. Before joining HYBE in 2019, Min Hee Jin worked as a creative director and board member at SM Entertainment, where she worked for 17 years.

Announcing the new sub-label, HYBE revealed that ADOR would launch a new girl group, consisting of members recruited during their 2019 “Plus Global Audition.” At the time, Min Hee Jin shared, “We will introduce artist IP and content that show ADOR’s philosophy, suggest new tastes, and expand the boundaries of content.”

On July 1, ADOR announced, “FINALLY, ADOR’s new girl group will drop their first content on July 22, 2022.” Moreover, the label released the launching video on the large billboard of K-Pop Square located in Samseong-dong, Gangnam-gu, Seoul at 6 AM KST, and on M-Live and IS-LIVE in Gangnam.

The video showed phrases “ADOR girl group,” “Min Hee Jin’s girl group,” and “June 22” in 3D texts. It ended intensely with a rabbit busting out of a boundary, heightening K-pop fans’ anticipation.

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