JYP Entertainment officially apologized for copying Blackpink’s “How You Like That” modern hanbok costumes in Dahyun & Chaeyoung’s “Switch To Me.”
After Kim Balko, designer and visual director known for her participation in Blackpink’s “How You Like That” hanbok outfits, expressed her shock over Dahyun’s outfits worn in the “Switch To Me” music video, JYPE stepped up to apologize.
“Hello, this is JYP Entertainment.
Regarding the costumes for Dahyun and Chaeyoung’s Melody Project, the hanbok in question was purchased from a hanbok company, but we failed to recognize the similarities. We are truly sorry about this.
We have explained the situation to the stylist and delivered our sincere apology. We will be more careful in the future so that something like this won’t happen again.”
Earlier on the 10th, JYP Entertainment released the music video of TWICE Dahyun & Chaeyoung’s “Switch To Me.” But soon after it was released, some pointed out that the hanbok costume worn by Dahyun is similar to that worn by Jisoo for “How You Like That.” The problem grew even more when Kim Balko personally brought up the issue.
안녕하세요, JYP엔터테인먼트 입니다.https://t.co/Vt0tSDWiyS
— TWICE (@JYPETWICE) February 11, 2021
A stylist who customized Blackpink’s hanbok outfits in “How You Like That” music video pointed out the similarities in Dahyun’s hanbok outfits in Dahyun & Chaeyoung’s “Switch To Me.”
On Feb 11, Blackpink stylist A posted a short clip of TWICE’s Dahyun from “Switch To Me” MV and wrote, “Ehhng??!! My custom design work is in a video that I didn’t participate in??!!”
More specifically, A is referring to the hanbok jacket worn by Dahyun in the video, which seems like a direct copy of her custom-made modernized hanbok worn by Jisoo in “How You Like That” music video.
A recently won the stylist award with Blackpink’s tyle director Park Min Hee at the Gaon Chart Awards in recognition of their innovative work in Korean fashion.
Netzied agreed to A’s criticisms and left comments like “Wow, it looks like the exact copy,” “It’s a direct copy with poorer quality,” or “Can’t believe they did this in the same industry.”