aespa Chosen as the Brand Ambassador of Givenchy for the First Time in K-pop History

Credit: SM Entertainment

aespa has been chosen as the 2021 brand ambassador of the luxury brand Givenchy for the first time as K-POP artists!

aespa will be in charge of showcasing the creative director Matthew M. Williams’s collections and key ensembles. This is the first time that K-pop artists were chosen as the ambassador of Givenchy. An industry insider stressed, “It’s an unprecedented event that a group became the face of a brand instead of a single artist.”

Credit: SM Entertainment

Williams explained his choice, saying, “When I first saw aespa, I was mesmerized by the energy that each member had. I felt that the unique individuality and style Karina, Giselle, Winter and NingNing have as an individual and as a group will naturally fit Givenchy’s sensitivity. aespa’s fashion means their own color.”

The members also expressed their excitement, “We are thrilled to be working with Givenchy’s new creative director Matthew. As we joined the new chapter of Givenchy, we will show our best to show various images and promotions.”

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